A statement of measurable value by the company. A successful value proposition will persuade customers to purchase. Example of Dollar Shave Club value proposition: A top-shelf grooming routine. Personalized for you.

When an organization creates, delivers, and captures value, that is a business model. Strategic in nature business models can provide a competitive advantage. Recently the Business Model Canvas was mad popular by Alex Osterwalder. The Business Model Canvas is a tool to help visualize operations, customers, sales channels, etc. https://www.strategyzer.com/canvas/business-model-canvas Components of a Business Model: […]